Advertising is presentation of some products by means of television, newspaper, radio, billboards, magazines,internet and films in order to increase their sales. The main objectives of advertising are; increasing the usage of a certain product, creating new customers and increasing brand recognition, to obtain feedback from customers regarding a certain product and to indicate introduction of new products. However it has both some advantages and disadvantages.
We search the prices of products before shopping and we generally try to get the cheapest product with same quality. At this point advertisements help us by giving information about markets. They also give information to us about properties of products. Advertising facilitates a noticeable increase in the sale of the product. It thus reduces per unit cost of the product and help the businesses to earn profits. In addition, advertising increases sales, employment and profits. The overall effect of all this is economic progress for the nation, or more broadly for the world as a whole.
On the other hand, it has some disadvantages. First of all, people are influenced by them badly especially children and teenagers. For instance, big companies always use beautiful girls on their commercials so, children and teenagers want to be as beautiful as these girls. In addition, advertisements force people to buy new products even though they don’t need. By this way they waste much money and their budget is also damaged by them.
The main goals of advertisements are inform people by introducing new products and provide benefits for producers. However it has some advantages and disadvantages. At this point people should try to provide benefits from them. They shouldn’t gravitate and they should choose the most suitable one for our budget in advertised products.